Misc
Charted: Car Brand Loyalty in 2024
See this visualization first on the Voronoi app.
Car Brand Loyalty in 2024
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.
Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.
Car Brands With the Most Loyal Customers
Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.
Company | % who would buy again |
---|---|
🇺🇸 Rivian | 86 |
🇩🇪 Mini | 77 |
🇩🇪 BMW | 76 |
🇩🇪 Porsche | 76 |
🇺🇸 Tesla | 74 |
🇰🇷 Genesis | 73 |
🇯🇵 Lexus | 73 |
🇯🇵 Subaru | 70 |
It’s interesting to note that Tesla held the #1 spot in last year’s ranking.
Car Brands With the Least Loyal Customers
At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.
Company | % who would buy again |
---|---|
🇺🇸 Cadillac | 61 |
🇺🇸 Chrysler | 60 |
🇩🇪 Mercedes-Benz | 59 |
🇩🇪 Audi | 59 |
🇺🇸 Jeep | 58 |
🇯🇵 Nissan | 55 |
🇩🇪 Volkswagen | 51 |
🇯🇵 Infiniti | 43 |
At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.
Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”
Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.
VC+
VC+: Get Our Key Takeaways From the IMF’s World Economic Outlook
A sneak preview of the exclusive VC+ Special Dispatch—your shortcut to understanding IMF’s World Economic Outlook report.
Have you read IMF’s latest World Economic Outlook yet? At a daunting 202 pages, we don’t blame you if it’s still on your to-do list.
But don’t worry, you don’t need to read the whole April release, because we’ve already done the hard work for you.
To save you time and effort, the Visual Capitalist team has compiled a visual analysis of everything you need to know from the report—and our VC+ Special Dispatch is available exclusively to VC+ members. All you need to do is log into the VC+ Archive.
If you’re not already subscribed to VC+, make sure you sign up now to access the full analysis of the IMF report, and more (we release similar deep dives every week).
For now, here’s what VC+ members get to see.
Your Shortcut to Understanding IMF’s World Economic Outlook
With long and short-term growth prospects declining for many countries around the world, this Special Dispatch offers a visual analysis of the key figures and takeaways from the IMF’s report including:
- The global decline in economic growth forecasts
- Real GDP growth and inflation forecasts for major nations in 2024
- When interest rate cuts will happen and interest rate forecasts
- How debt-to-GDP ratios have changed since 2000
- And much more!
Get the Full Breakdown in the Next VC+ Special Dispatch
VC+ members can access the full Special Dispatch by logging into the VC+ Archive, where you can also check out previous releases.
Make sure you join VC+ now to see exclusive charts and the full analysis of key takeaways from IMF’s World Economic Outlook.
Don’t miss out. Become a VC+ member today.
What You Get When You Become a VC+ Member
VC+ is Visual Capitalist’s premium subscription. As a member, you’ll get the following:
- Special Dispatches: Deep dive visual briefings on crucial reports and global trends
- Markets This Month: A snappy summary of the state of the markets and what to look out for
- The Trendline: Weekly curation of the best visualizations from across the globe
- Global Forecast Series: Our flagship annual report that covers everything you need to know related to the economy, markets, geopolitics, and the latest tech trends
- VC+ Archive: Hundreds of previously released VC+ briefings and reports that you’ve been missing out on, all in one dedicated hub
You can get all of the above, and more, by joining VC+ today.
-
Education1 week ago
How Hard Is It to Get Into an Ivy League School?
-
Technology2 weeks ago
Ranked: Semiconductor Companies by Industry Revenue Share
-
Markets2 weeks ago
Ranked: The World’s Top Flight Routes, by Revenue
-
Demographics2 weeks ago
Population Projections: The World’s 6 Largest Countries in 2075
-
Markets2 weeks ago
The Top 10 States by Real GDP Growth in 2023
-
Demographics2 weeks ago
The Smallest Gender Wage Gaps in OECD Countries
-
Economy2 weeks ago
Where U.S. Inflation Hit the Hardest in March 2024
-
Green2 weeks ago
Top Countries By Forest Growth Since 2001