GENERATION PASS CO.,LTD. is engaged in the e-commerce business and system development and film produce business. The E-Commerce (EC) Marketing segment involves EC division and EC service division. EC division collects, analyzes and sells the market data of goods related to the customers’ consumption pattern. EC support division uses the marketing data from EC marketing division, provides support services to customers. The Product Planning related segment is a project that utilizes the product data acquired by the Company's EC marketing business, and mainly engages in planning and development of products in collaboration with manufacturers. The Act Group segment is a planning and manufacturing business of bedding and interior products. The Other segment is the contract development and system development business of software and the business of food allergen test / reagent development and sales.